Job Overview
We are in search of a dynamic Fan Marketing Manager to drive fan engagement and ticket sales strategies for our prestigious events, The Basketball Tournament (TBT) and The Soccer Tournament (TST). This remote position, with a preference for candidates based in Boston, offers a unique chance to design impactful campaigns that deeply resonate with sports enthusiasts and create unforgettable fan experiences.
Key Responsibilities
- Develop and implement comprehensive marketing initiatives aimed at enhancing ticket sales and engaging fans for TBT and TST events.
- Collaborate with content creators to deliver compelling, purpose-driven campaigns across various marketing channels.
- Utilize data analytics to optimize marketing strategies and messaging, ensuring maximum impact and effectiveness.
- Oversee budgets for marketing activities to guarantee maximum return on investment (ROI).
- Maintain and execute a strategic marketing calendar, aligning campaigns with ticket sales objectives and opportunities for fan engagement.
- Design and implement targeted email campaigns to engage fans, nurture leads, and drive ticket sales, including initiatives for cross-selling and up-selling.
- Build and maintain relationships with local soccer clubs, schools, community organizations, and influencers to enhance event visibility and outreach.
- Cultivate and manage partnerships that extend our reach and introduce new audiences to our events.
Required Skills
- Strong analytical abilities, project management expertise, and excellent communication skills.
- Proficiency in managing marketing calendars, executing email campaigns, and utilizing CRM tools effectively.
- Creative thinking and proactive problem-solving capabilities.
- Experience in grassroots marketing, influencer outreach, and community partnership initiatives.
Qualifications
- Bachelor's degree in Marketing, Business, Sports Management, or a related discipline.
- A minimum of 3 years of experience in marketing within the sports, entertainment, or event sectors.
- Demonstrated success in fan or event marketing, with an emphasis on multi-tier ticket sales.
Career Growth Opportunities
Joining our team provides an exceptional opportunity for personal and professional development within the sports marketing arena, allowing you to craft innovative marketing campaigns and collaborate with key partners to elevate your career.
Company Culture and Values
Our Organization Is Guided By Core Values That Include
- Creating an Outstanding Product: Pursuing excellence in all deliverables.
- Championing a Meaningful Purpose: Bringing people together and celebrating the competitive spirit.
- Building a Great Team: Fostering success through collaboration with talented and passionate individuals.
Networking and Professional Opportunities
As part of our team, you will engage with a vibrant community of sports professionals, expanding your network and enhancing your skills through collaborative initiatives.
Compensation And Benefits
- Competitive salary commensurate with experience.
- Opportunities for professional development and growth.
- Flexible remote working arrangements that promote work-life balance.
Employment Type: Full-Time
